We first met Marshal Software on the Norman Data Defense stand at Infosecurity 2001. Eight months later they contacted us from New Zealand to ask if we would design, manage and build their stand at three shows over the next two years.

Marshal’s existing marketing material includes the use of Western images leading Setout to develop this theme as buildings from a Wild West town.

Props, lighting and a smoke machine added to the theme together with a stuntman/actor in authentic costume who approached visitors, drawing them successfully onto the stand.